European design, built in Canada?
Before Renault took control of AMC
Before the marketing of the Renault Alliance/Encore/GTA in Canada, between 1965 and 1973, Renault was already present in the Belle Province and assembled cars there.
Born from an agreement between the Quebec government, the Régie Renault and the French State, the S.O.M.A. (Société de Montage Automobile) assembly plant opened its doors in 1965 in Saint-Bruno-de-Montarville (Quebec).
The plant was supposed to assemble the Renault Dauphine, R8, R10 and R12, but also the Peugeot 404 and 204. However, in the end only the Renault 8, 12 and 16 and the Peugeot 404 (1 year of production) were assembled there, as well as body parts for the R5 built to CA/US standards.
In 1968, total plant production reached 8,094 units. This figure rose to 9,739 units in 1969, fell to 9,550 in 1970, before a record of 11,980 units in 1971.

Unfortunately, the future of this plant was short-lived. Expected sales for these cars never materialized.
The plant quickly posted significant financial losses and relations deteriorated between the Quebec government and Renault, each accusing the other of not honoring its part of the agreement.
Starting in February 1972, the plant was closed for several months. On June 29 of that same year, Renault announced that the contract with S.O.M.A. would end on June 30, 1973.
In 1974, the plant closed permanently. End of Renault’s (and Peugeot’s) industrial adventure in Quebec.
After car production stopped in Canada, Renault continued exporting vehicles there.
It should also be noted that, with significant customs duty concessions granted by the Canadian government, exporting vehicles from France was cheaper than producing them locally :(...
In any case, the range of models was ultimately even broader than in the United States.
Over the years, the Renault 4CV, Dauphine, Caravelle, Estafette, R4, R8, R10, R12, R15, R16, R17, R5, R18, 30 TS, Fuego, Alliance, Encore and Medallion were sold in Canada.
During the Alliance/Encore era
-
Maurice Fertey PDG Renault Canada
-
Maurice Fertey PDG Renault Canada
-
Maurice Fertey PDG Renault Canada
At the head of Renault Canada Limited were:
- Between 1981 and 1987,
Maurice Fertey: Vice President and General Manager of Automobiles Renault Canada Limited in Montreal (Quebec), President and General Manager of American Motors (Canada) (1981-85), Assistant to the President and General Manager of American Motors Corporation (USA) (1985-87),
- From 1986, Maurice Fertey was replaced by Ronald R Hogue as President and General Manager of American Motors (Canada)
1986: nothing new since the introduction of the Alliance in 1983, apart from the gradual withdrawal of certain AMC and Renault models; American Motors Corporation and its Canadian subsidiary appeared determined to take the bull by the horns and recover.
Within 15 months, AMC would introduce four new models, three of them of its own manufacture.
Thus, the Jeep YJ "Wrangler" had arrived a few months earlier, replacing the well-known CJ, and a completely new compact car, the Medallion, would be launched in spring 1987. It would be followed by an Alpine imported from France, a performance car intended to compete with Corvette and Porsche (which ultimately never arrived), and in July 1987 the all-new Premier, produced at the new assembly plants in Bramalea, Brampton, Ontario — a mid-size (by U.S. standards) model capable of competing with the new Ford Taurus/Sable or the Oldsmobile Cutlass.
In an interview with SOLEIL magazine, Ronald R Hogue, the new president of Renault Canada, stated regarding American Motors’ financial situation: "We lost $90 million last year, we expect to lose $70 million this year. We will not make a profit next year, but we expect to start making profits again in 1988"...
What remained of Renault operations — namely the abandoned Saint-Bruno plant which somewhat acted as a "parallel headquarters" for Renault in Canada — was transferred to the actual headquarters in Brampton, in the suburbs of Toronto [This new plant, the most modern in America, was nearing completion in '87. It was expected to produce the new "Premier" starting in 1988], and the metropolitan parts depot then employed only about twenty people. Incidentally, it had become impossible for at least six months to find French-speaking spokespersons or managers in Saint-Bruno; the few employees who agreed to speak to the press did so confidentially, demoralized by the closure of Saint-Bruno and the indecision between Paris and Detroit.
So ultimately, the answer is no: no Alliance or Encore was ever manufactured in Canada.

In June 1987, Renault continued construction with AMC of a brand-new plant in Bramalea, Canada, where a
pre-series of around 200 Premier units was produced so that the North American press could become familiar with the model.
The reception was mixed.
This completely new plant required $350 million in investment. It was fully robotized (robots sourced from France). It would have a production capacity of 150,000 vehicles per year, with Renault aiming to sell 90,000 Renault Premier in the first full year (1988), followed by production of its next Coupé derivative...
Shown opposite, Jose Dedeurwaerder (right), president of American Motors Corp., touring the partially completed new Brampton plant with Dennis Montone, manufacturing director of the new
X-58 model program.
Number of AMC Renault Jeep dealers:
- In Quebec: 79
- In Canada: 210
The Alliance / Encore / GTA
In June 1983 in Canada, 18,894 Alliance and 2,013 Encore found buyers!
and overall Canadian sales were as follows:
- Renault Alliance : 38,518
- Renault Encore : 16,671
Alliance/Encore/GTA prices in Canada
-
-
-
-
Concession Parent Drummondville
It is difficult to find price lists for Renault models in Canada because prices varied greatly depending on:
chosen options, preparations (??), vehicle transport and provinces.
Trim levels:
- Base level (2-door only). Rear window defroster required an extra charge!
- The L level (2 and 4 doors) offered additional trim and access to options such as AM/FM radio with 4 speakers, enhanced sound insulation, cruise control, tinted glass, or the Visibility package (intermittent wipers and interior-adjustable mirrors).
- The DL level (2 and 4 doors) added a digital clock, tachometer, tinted glass, improved upholstery, sound insulation package, rear ashtrays, 5-speed manual transmission, and could optionally be equipped with power windows or central locking (with or without remote control — a real novelty at the time).
- The Limited level (4-door) included thicker carpeting, rear armrest, Visibility package, Lighting package or halogen headlights, and could optionally receive a leather interior.
|
|
ENCORE |
ALLIANCE |
| année / year |
finition |
coupé 3 doors |
sedan 5 doors |
coupé 2 doors |
sedan 4 doors |
cab / conv |
| 1983 |
Base |
- |
- |
$6,450 / $6,758* |
- |
- |
| L |
- |
- |
$6,995 / $8,029* |
$7,295 / $8,197* |
- |
| DL |
- |
- |
$7,695 / $9,026* |
$7,995 |
- |
| Limited |
- |
- |
- |
$8,615 |
- |
| MT / MotorTrend |
- |
- |
- |
non vendue |
- |
| 1984 |
Base |
- |
- |
$7,170 |
- |
- |
| L |
- |
- |
? ? ? |
? ? ? |
- |
| DL |
- |
- |
? $7,995 ? |
? $7,950 ? |
- |
| Limited |
- |
- |
- |
$9,520 |
- |
| Base |
$6,970 |
- |
- |
- |
- |
| S |
? $7,395 ? |
? ? ? |
- |
- |
- |
| lS |
$9,154 |
$9,800 |
- |
- |
- |
| GS |
? ? ? |
- |
- |
- |
- |
| Edition Diamant |
$9,245 |
$9,495 |
$9,319 |
$9,569 |
- |
| 1985 |
Base |
- |
- |
$6,999 |
- |
- |
| L |
- |
- |
? ? ? |
? ? ? |
non vendue |
| DL |
- |
- |
? ? ? |
? ? ? |
$13,990 |
| Limited |
- |
- |
- |
$9,900 |
- |
| Base |
$7,425 |
- |
- |
- |
- |
| S |
? ? ? |
? ? ? |
- |
- |
- |
| lS |
? ? ? |
? ? ? |
- |
- |
- |
| GS |
$9,375-$10,148* |
- |
- |
- |
- |
| Spring |
non vendue |
- |
- |
- |
- |
| 1986 |
Base |
- |
- |
$6,999 |
- |
- |
| L |
- |
- |
? $8,195 ? |
? ? ? |
non vendue |
| DL |
- |
- |
? ? ? |
$8,850 |
$14,065 |
| S |
$7,925 |
? ? ? |
- |
- |
- |
| lS |
$8,895 |
? ? ? |
- |
- |
- |
| GS |
$9,375 |
- |
- |
- |
- |
| Electronic |
non vendue |
- |
- |
- |
- |
| 1987 |
Base |
$7,795 |
- |
$7,674 |
$7,934 |
- |
| L |
$8,785 |
$9,045 |
$8,485 |
$8,745 |
pas vendue |
| DL |
$9,585 |
$9,845 |
$9,285 |
$9,545 |
$15,169 |
| GS |
$10,544 |
- |
- |
- |
- |
| GTA |
- |
- |
$11,999 |
- |
$16,450 |
* avec options
Canada-specific brochures (in French)
-
-
-
1983
Alliance Leaflet Canada
-
-
-
-
-
-
1985
Gamme Alliance/Encore
-
-
-
1987
Jeep Renault Camionnette
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1987
Renault GTA, Alliance
-
Missing brochures

-
1986
Renault Alliance Encore
Canadian TV commercials
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